Traction • Pitoa
Traktio • Pitoa
Startup Traction Toolkit
Startupien pitotyökalupakki
English
Suomi
Traction is built through deliberate practice. Pitoa curates 20 simple scenes—workshops, scorecards, and checklists—
that help early teams launch faster, validate demand, and speak the same traction language with partners and investors.
Pitoa syntyy tavoitteellisesta tekemisestä. Tämä työkalu kokoaa 20 käytännön kohtausta—työpajoja, mittaristoja ja
tarkistuslistoja—joiden avulla alkuvaiheen tiimit voivat käynnistää nopeammin, todentaa kysyntää ja kertoa pitotarinan
samaa kieltä puhuen sijoittajille ja kumppaneille.
AARRR (Pirate Metrics)
Growth Engines
Acquisition, Activation, Retention, Revenue, Referral framework for tracking marketplace growth funnel.
Key Metrics:
Acquisition Rate
Activation %
Monthly Retention
Revenue per User
Viral Coefficient
View Funnel Analysis
SWOT Analysis
Market Strategy
Strengths, Weaknesses, Opportunities, Threats analysis for marketplace positioning.
Key Metrics:
Competitive Advantages
Risk Factors
Market Opportunities
Explore Analysis
Lean Startup
Growth Engines
Build-Measure-Learn loops for rapid marketplace hypothesis testing and iteration.
Key Metrics:
Cycle Time
Learning Velocity
Pivot Count
View Iterations
Unit Economics
Financial Backbone
Per-transaction profitability analysis including CAC, LTV, and contribution margins.
Key Metrics:
CAC (Customer Acquisition Cost)
LTV (Lifetime Value)
LTV:CAC Ratio
Contribution Margin
Calculate Economics
North Star Metric
North Star Kpis
GMV (Gross Merchandise Value) as the primary success indicator for marketplace health.
Key Metrics:
Current GMV
GMV Growth Rate
Target GMV
Track Progress
OKRs (Objectives & Key Results)
North Star Kpis
Goal-setting framework aligning team efforts toward marketplace milestones.
Key Metrics:
Objectives Set
Key Results Achieved
Completion Rate
View Current OKRs
Supply-Demand Balance
Market Strategy
Framework for managing marketplace liquidity and matching efficiency.
Key Metrics:
Supply Growth
Demand Growth
Match Rate
Time to Match
View Balance Dashboard
Commission Model
Financial Backbone
Revenue structure based on transaction fees and value-added services.
Key Metrics:
Commission Rate
Average Transaction Fee
Service Revenue
Explore Model
TAM/SAM/SOM
Market Strategy
Total, Serviceable, and Obtainable market size analysis for rural/peri-urban segments.
Key Metrics:
Total Addressable Market
Serviceable Market
Obtainable Market Share
View Market Sizing
Cohort Analysis
Growth Engines
User behavior tracking across acquisition cohorts to measure retention and engagement.
Key Metrics:
Cohort Retention
Revenue per Cohort
Engagement Trends
Analyze Cohorts
Impact Metrics
Impact Metrics
Social and environmental outcomes including payouts, CO₂ savings, and rural resilience.
Key Metrics:
€5M Total Payouts
CO₂ Emissions Saved
Rural Jobs Created
View Impact Dashboard
Go/No-Go Decision Gates
Decision Gates
Milestone-based checkpoints with success criteria for stage progression.
Key Metrics:
Gates Passed
Current Stage
Next Milestone
View Timeline
18-Month Projections
Financial Backbone
Revenue, cost, and profitability forecasts with sensitivity scenarios.
Key Metrics:
Revenue Forecast
Cost Projections
Break-even Point
View Projections
Growth Loops
Growth Engines
Self-reinforcing cycles that drive organic marketplace expansion.
Key Metrics:
Loop Velocity
Activation per Loop
Viral Factor
Explore Loops
Marketplace Density
Market Strategy
Geographic concentration analysis for supply and demand optimization.
Key Metrics:
Density Score
Coverage Area
Active Regions
View Heat Map
Buyer-Seller Ratio
North Star Kpis
Balance metric ensuring adequate supply for buyer demand in each segment.
Key Metrics:
Current Ratio
Target Ratio
Segment Breakdown
View Ratios
Average Order Value (AOV)
Financial Backbone
Transaction size analysis to optimize pricing and upsell strategies.
Key Metrics:
Current AOV
AOV Growth
Segment AOV
Analyze Orders
Competitive Positioning
Market Strategy
Differentiation strategy analysis versus existing marketplace alternatives.
Key Metrics:
Unique Value Props
Competitive Advantages
Market Gap Score
View Positioning
Supply-First Motion
Market Strategy
Strategic approach prioritizing supplier acquisition and activation before demand scaling.
Key Metrics:
Supplier Onboarding Rate
Supplier Activation %
Listings Quality Score
View Strategy
Retention Strategy
Growth Engines
Playbook for reducing churn and increasing lifetime engagement on both sides.
Key Metrics:
Retention Rate
Churn Rate
Engagement Score
View Playbook
Lean Canvas
Validation Tools
One-page business model that helps you deconstruct your idea into its key assumptions across 9 building blocks.
Key Metrics:
Problem-Solution Fit
Unique Value Proposition
Key Assumptions Tested
Build Your Canvas
The Mom Test
Validation Tools
Customer interview framework that helps you ask questions that reveal truth, even from people trying to be nice.
Key Metrics:
Interviews Completed
Real Problems Discovered
False Positives Avoided
Learn Interview Techniques
Landing Page Validation
Validation Tools
Build a simple page to test demand before building your product. Measure real interest through email signups or pre-orders.
Key Metrics:
Conversion Rate
Email Signups
Pre-orders / Commitments
Design Your Landing Page
Conversion Copywriting
Validation Tools
Framework for writing clear, compelling copy that converts visitors into customers using proven psychological triggers.
Key Metrics:
Message Clarity Score
Value Prop Strength
CTA Conversion Rate
Improve Your Copy
SPIN Selling Framework
Validation Tools
B2B sales methodology using Situation, Problem, Implication, and Need-payoff questions to uncover customer needs.
Key Metrics:
Discovery Call Quality
Needs Identified
Conversion to Proposal
Master SPIN Questions
Growth & Validation Loops
Validation Tools
Build systems to continuously test assumptions, measure what matters, and create feedback loops that drive sustainable growth.
Key Metrics:
Weekly Active Experiments
Learning Velocity
Growth Loop Strength
Build Your Growth System
Your First 10 Customers
Validation Tools
Manual, unscalable tactics to get your first real users. Do things that don't scale to learn what works.
Key Metrics:
Customers Acquired
Conversion Rate
Time to First Customer
Customer Feedback Sessions
Start Acquiring Customers
Distribution Channel Testing
Validation Tools
Test 3-5 acquisition channels quickly to find what works for your product. Focus beats spreading thin.
Key Metrics:
Channels Tested
Cost per Acquisition
Best Performing Channel
User Quality Score
Test Your Channels
Build-Measure-Learn Loops
Validation Tools
Ship fast, measure what matters, learn from users, iterate weekly. Speed wins at the MVP stage.
Key Metrics:
Cycle Time (idea → shipped)
Features Shipped per Week
User Feedback Sessions
Features Killed
Speed Up Your Iterations
Founder-Led Sales
Validation Tools
Close your first deals yourself. High-touch sales teach you positioning, objections, and what value resonates.
Key Metrics:
Sales Calls Completed
Close Rate
Deal Size
Time to Close
Start Selling
Early Retention Focus
Validation Tools
Keep the users you get. At MVP stage, 10 retained users > 100 churned users. Build for your power users.
Key Metrics:
Day 1/7/30 Retention
Weekly Active Users
Power User Actions
Churn Reasons
Improve Retention