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Metrics & KPIs Dashboard

Track your marketplace's North Star metrics and key performance indicators

North Star Metrics

GMV

285K€ of 500K€

57.0% of target

Buyer:Seller Ratio

3.2:1 of 5.0:1

64.0% of target

Average Order Value

145€ of 200€

72.5% of target

Financial Backbone

LTV:CAC Ratio

2.8:1 of 3.0:1

93.3% of target

Commission Revenue

42K€ of 75K€

56.0% of target

Contribution Margin

35% of 40%

87.5% of target

Related Strategy Tools

North Star Metric

North Star Kpis

GMV (Gross Merchandise Value) as the primary success indicator for marketplace health.

Key Metrics:

  • Current GMV
  • GMV Growth Rate
  • Target GMV

OKRs (Objectives & Key Results)

North Star Kpis

Goal-setting framework aligning team efforts toward marketplace milestones.

Key Metrics:

  • Objectives Set
  • Key Results Achieved
  • Completion Rate

Buyer-Seller Ratio

North Star Kpis

Balance metric ensuring adequate supply for buyer demand in each segment.

Key Metrics:

  • Current Ratio
  • Target Ratio
  • Segment Breakdown

Unit Economics

Financial Backbone

Per-transaction profitability analysis including CAC, LTV, and contribution margins.

Key Metrics:

  • CAC (Customer Acquisition Cost)
  • LTV (Lifetime Value)
  • LTV:CAC Ratio
  • Contribution Margin

Commission Model

Financial Backbone

Revenue structure based on transaction fees and value-added services.

Key Metrics:

  • Commission Rate
  • Average Transaction Fee
  • Service Revenue

18-Month Projections

Financial Backbone

Revenue, cost, and profitability forecasts with sensitivity scenarios.

Key Metrics:

  • Revenue Forecast
  • Cost Projections
  • Break-even Point

Average Order Value (AOV)

Financial Backbone

Transaction size analysis to optimize pricing and upsell strategies.

Key Metrics:

  • Current AOV
  • AOV Growth
  • Segment AOV